International Women’s Day honours women’s extraordinary accomplishments while rallying worldwide action for a more equitable and inclusive society. The 2025 theme “Accelerate Action” emphasizes the urgency for bold, determined measures to achieve gender equality throughout all areas of society. In celebration of International Women’s Day, we interviewed exceptional women in our organisation who have adeptly managed and thrived in various positions, influencing both our company’s culture and achievements.
Nikki Bruce, Head of Marketing, AAT Kings Group
What’s your biggest success story as a woman in travel?
There have been several pivotal moments in my career that still give me ‘pinch me’ feelings. Winning a Mumbrella Marketing Travel Award with our team, watching my own team receive recognition at the Women in Travel Awards not once but twice, and coordinating a major photoshoot at Uluru to showcase AAT Kings’ exceptional experiences are particular highlights. I’ve been fortunate to work with outstanding leaders who have both challenged and advocated for me. Today, I strive to provide that same leadership to my team. This approach creates a threefold benefit: we support each other, produce exceptional work, and help our guests create unforgettable holidays in the destinations we’re so passionate about.
How has AAT Kings supported or inspired your journey in tourism?
I’ve had the privilege of mentoring two remarkable women in our business, offering guidance when needed. I’ve also recently begun my own mentorship journey with an inspiring leader in our organisation, and I’m excited to learn from their expertise. AAT Kings actively encourages us to build connections within our industry to always keep learning and work on our development. This collaborative approach is vital, as our industry thrives on mutual success. I firmly believe Australia and New Zealand offer unparalleled experiences, and we should be sharing these treasures with the world helping each other grow, to help our industry grow.
What’s one change you want to see for women in travel by 2030?
While I’ve witnessed significant progress since beginning my career in Australia and have personally experienced great workplace support, I recognise this isn’t universal. In the travel industry, where women comprise 55% of the workforce, we still face challenges with pay parity, women in leadership roles and barriers for women balancing career advancement with family responsibilities. When I talk to younger workers, the negative experiences are becoming less and less, which is a slow but steady sign that workplaces are improving and initiatives like International Women’s Day are working.
Tell us about a woman in travel who has changed your career path?
Two women have significantly shaped my career trajectory. The first gave me my initial break in marketing when I was working in reservations, recognising my can-do attitude despite my lack of experience. I’ll always be grateful for that opportunity and the professional and personal growth it enabled. The second was a fearless sales leader who inspired unwavering dedication from her team through her extraordinary work ethic. She continues to thrive and remains highly respected in the industry. From each leader, I’ve learned valuable lessons about what leadership approaches resonate with me. Now, as I lead my remarkable team of four, I strive to incorporate these insights. My greatest hope is that my team feels supported, inspired, and empowered to achieve their goals – that’s where true magic happens, creating a synergy that only benefits the business.
Jess Knight, Inside Sales Manager, AAT Kings Group
What’s your biggest success story as a woman in travel?
My biggest success story is the journey of growth I’ve had, both personally and professionally. I started in travel as a backpacker from overseas, unsure of where it would take me or what path I’d end up on. Looking back, I didn’t realise at the time that those early experiences would lay the groundwork for a career that would challenge me, inspire me, and push me to grow in ways I never expected. Over the years, I’ve learned that being adaptable, building strong relationships, and staying resilient are key to making progress. The most rewarding part of my career has been the opportunity to help shape the way we work. Whether it’s improving processes, strengthening collaboration, or finding creative solutions that benefit both our partners and the internal teams, it’s been fulfilling to see the positive impact of those changes. What’s even more special is turning challenges into growth opportunities—that’s what has truly made this journey meaningful to me.
How has AAT Kings supported or inspired your journey in tourism?
AAT Kings has been a major part of my growth. From day one, I’ve been given the space to bring my ideas to life and lead in ways that feel natural to me. My managers have been incredibly supportive, always encouraging me to take on new challenges and step outside my comfort zone. What I appreciate most is the support I received during some of life’s bigger challenges, like becoming a single mum. It made all the difference knowing I had a team behind me, understanding and empowering me through it all. Whether it’s through mentorship, opportunities to take on new projects, or working with such a talented and dedicated team, AAT Kings has helped shape my confidence and has been central to my growth in this industry.
What’s one change you want to see for women in travel by 2030?
By 2030, I’d love to see more women in leadership roles with better access to career development, mentorship, and growth opportunities. The travel industry is built on connections, stories, and culture, and having more diverse voices in leadership makes it stronger. Ideally, I envision a workplace where women aren’t just filling administrative roles but are actively shaping the future of travel – where leadership is truly diverse, and equal opportunities are the norm. I’d also love to see more part-time leadership positions for working mums. Balancing motherhood and a meaningful career can be challenging, offering more flexible leadership roles would allow talented women to stay in the game without having to choose between career and family.
Tell us about a woman in travel who has changed your career path?
A few years ago, I attended an event hosted by YATEC with Phillipa Harrison from Tourism Australia. She’s an incredibly inspiring woman and leader. I remember asking her for advice, especially for someone like me – who didn’t have the typical “sales personality” but wanted to make an impact and build a career. Her advice really stuck with me: “Be authentic. Be yourself, and not anyone else. Work hard and keep pushing yourself. That’s how the right opportunities will come your way.” This advice was a game-changer for me. It helped me find my own path and gave me the confidence to approach everything I do with authenticity and determination.
Carolyn Tipper, Travel Director, AAT Kings
What’s your biggest success story as a woman in travel?
The journey wasn’t easy. I learned to trust my instincts, speak up, and embrace leadership roles that once terrified me. My passion for sharing knowledge about this great country made guiding natural, but leading was my true triumph.
Positive feedback from industry peers and guests nurtured my growing confidence. I discovered profound purpose and joy connecting with travellers, proving that conquering personal fears leads to the sweetest success.
How has AAT Kings supported or inspired your journey in tourism?
From someone who never travelled alone to confidently guiding 50 strangers across Australia—what a transformation! Initially terrified of navigating unfamiliar airports and delivering exceptional tours, AAT Kings’ unwavering belief in me became my driving force.
Their comprehensive support system—24-hour emergency assistance, professional drivers, reliable coaches, and satellite phones—created a safety net that empowered me. Through personal tragedies, they stood by me with compassionate calls and understanding.
The invaluable training, management’s eagerness to incorporate my ideas, and the joy of mentoring new guides fostered deep belonging. I’ve built lifelong friendships and found profound purpose in this work. Years later, I’m still here, grateful and passionate about creating unforgettable Australian experiences.
What’s one change you want to see for women in travel by 2030?
I envision a future where women in travel receive equal respect, attention, and recognition. We deserve workplaces that genuinely value our contributions, actively seek our perspectives, and provide meaningful opportunities to influence decisions that matter. True equality means inclusive environments where women’s ideas are embraced, individual values honoured, and voices amplified—creating a stronger, more innovative industry that benefits everyone.
Tell us about a woman in travel who has changed your career path?
My great great great grandmother Alice who arrived onboard a convict ship on the early days of the colony inspires me daily. Her fierce determination shines through her harrowing story of imprisonment, separation from her child, and eventual resilience.
From Alice, I inherited unwavering determination. Her spirit empowered me to transition from tourism to my true passion—travel. After 25 years supporting coach companies from the sidelines, I embraced opportunities that took me away from home but fulfilled my dreams. Like Alice, I transformed difficult circumstances into a vibrant career celebrating my communication skills and love for people and travel.
Jody Grossfeldt, General Manager Operations & Experiences, AAT Kings Group
What’s your biggest success story as a woman in travel?
One of my biggest achievements has been balancing my dynamic career in travel with raising a family, proving that women don’t have to choose between professional success and personal fulfillment. In addition, the most rewarding part of my career has been mentoring and being a positive role model for other women in the industry. I take great pride in championing the professional growth of all my team and seeing many of them step out of their comfort zones and grow and development is why I do what I do. It not just one milestone it is empowering others in their own journeys.
How has AAT Kings supported or inspired your journey in tourism?
AAT Kings has been my second home and a place where I’ve not only been able to build a career but also make a real impact. They have supported and placed trust in me as a leader allowing me the freedom to make strategic decisions, have a voice and lead change which has allowed me to grow both professionally and personally.
What’s one change you want to see for women in travel by 2030?
I want to see more women in senior leadership and operational roles across the travel and tourism industry. While progress has been made, there is still work to do in breaking down barriers and ensuring equal representation in executive decision-making. By 2030, I hope we are no longer talking about ‘breaking down barriers but instead women being recognised for their expertise and leadership and this is the new norm, not an aspiration.
Tell us about a woman in travel who has changed your career path?
I have had many women who have shaped my career path but one very early on in my career had a fundamental impact. I was fortunate to work alongside a female leader who showed me what was possible through resilience, passion, care and a fearless approach to the industry. She encouraged me to challenge the status quo, take on leadership opportunities, and believe in my own ability. Her mentorship reinforced my commitment to empowering others, being your authentic self and leading with a positive mindset. She taught me to always be true to myself and this has carried through my whole career.
Jessica East, Driver Guide, AAT Kings
What’s your biggest success story as a woman in travel?
Just being able to overcome my fears and be in this role in the first place. I started out working in the catering team for AAT Kings. I was so afraid of public speaking and never thought I could overcome those fears to become a Driver Guide. Everyone at Kings was so supportive and encouraging and had faith in me when I doubted myself. With the support of management and my colleagues I gave it a go – and now I am doing something I absolutely love. The best job I have ever had. My dad always says, “if you love what you do, you’ll never work a day in your life” and I didn’t think that was real. Until I started working as a Driver Guide. I’m having the time of my life.
How has AAT Kings supported or inspired your journey in tourism?
As I said above, I wouldn’t even be in this position if it wasn’t for AAT Kings. They saw something in me that I couldn’t even see in myself at the time. In this role there is always room for growth. I feel inspired because every day is different. Management is supportive of my plans and dreams to continually grow and expand in the future.
What’s one change you want to see for women in travel by 2030?
More women drivers! There’s no denying it is a male dominated field. Everyone I work with are wonderful, have so much knowledge to teach me, and are very supportive. But every time a new woman comes on board, I can’t help but feel excited! Every woman I come across through work – other drivers, tour guides, and tour directors, are always so supportive of other women in travel. Girls are always supporting girls. Sometimes I get older ladies on my tours as guests who are so impressed I drive the ‘big bus’. Many tell me they wouldn’t have had these opportunities when they were my age, and some say that I make them feel like they could give it a go. They can and they should.
Tell us about a woman in travel who has changed your career path?
Honestly it was another driver here with AAT Kings – Ash from Sydney. I met her when I was in catering, and she would come through with tour groups. I remember I thought it was so cool this young girl was driving coaches, and I thought to myself “I want to do that too”. Even now I am still inspired by Ash as she has progressed and works all over the country. I would love to do that one day too.
Thushara Hewapathirana, Driver Guide, AAT Kings
What’s your biggest success story as a woman in travel?
My biggest success is being a driver guide, where I proudly share stories and knowledge with international guests. This role allows me to connect cultures, illuminate local history, create memorable experiences, and witness the joy of discovery in travellers’ eyes as we journey together through remarkable landscapes and heritage sites.
How has AAT Kings supported or inspired your journey in tourism?
AAT Kings supported me throughout my journey to becoming a driver guide. They provided crucial assistance during my accreditation process, offering guidance, training resources, and professional development opportunities. Their commitment extended to helping me obtain my HR license, demonstrating their investment in employee growth. This comprehensive support system gave me the confidence and qualifications needed to excel in sharing stories and knowledge with guests from around the world.
What’s one change you want to see for women in travel by 2030?
I want to see more women behind the big wheels driving. The industry needs greater female representation among driver guides and coach operators. Breaking these gender barriers would create diverse role models, offer new career pathways, bring fresh perspectives to storytelling, enhance guest experiences, and demonstrate that women can excel in traditionally male-dominated positions.
Tell us about a woman in travel who has changed your career path?
I would like to express my heartfelt gratitude to all my colleagues at Kings who encouraged me to achieve my goal of becoming a driver guide. Special thanks to Ebony, Joe Rowling, Narnell, Jessica East, Talita, and Beatrice, whose unwavering support, mentorship, and belief in my abilities gave me the confidence to pursue this path. Their professional guidance and personal encouragement through challenges made this journey possible. I am truly fortunate to work alongside such inspiring individuals who champion others’ success.
Find out more about International Women’s Day here