Make Travel Matter |Sustainable Tourism| AAT Kings US

People
Community support and cultural preservation by targeting overtourism through the inclusion of new MAKE TRAVEL MATTER® experiences, the creation of a standalone strategy to encourage greater diversity and inclusion at AAT Kings, and our global give-back efforts.
Planet
Sustainability and conservation by targeting climate change, sustainable food production and responsible consumption through carbon management, renewable energy, the food cycle, waste reduction, and the elimination of single-use plastics.
Wildlife
Conservation and protection by targeting animal welfare and conservation, and ethical wildlife experiences through our Animal Welfare Policy.

Two photographers taking photos of a wombat

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Goal 1

Goal 2

Goal 3

Goal 4

Climate Change

Sustainable Food Production

Reach net zero GHG emissions across the value chain by 2050 from a 2019 baseline year

Source 50% of our electricity from renewable sources by 2025

Reduce food waste by 50% across

Increase use of local & organic food products by our supply chain by 2025

Goal 5

Goal 6

Goal 7

Goal 8

Responsible Consumption

Overtourism

Reduce printed brochures by 50% by 2025

Eliminate as many unnecessary single-use plastics from our operations and itineraries

Include at least 1 Make Travel Matter Experience on 50% of TTC itineraries by 2025

Achieve a 20% increase of itineraries visiting developing regions for select specialist brands by 2025

Goal 9

Goal 10

Goal 11

Our Culture

Animal Welfare

Increase employee and market sentiment regarding diversity and inclusion across our brands

Complete 30,000 volunteer hours by 2025

Ensure all wildlife experiences across TTC brands adhere to our animal welfare policy

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Net Zero Target: Our Sustainability Goal 1

Reach net zero GHG emissions across the value chain by 2050 from a 2019 baseline

Near Term Targets (2030)

Reduce absolute scope 1 and 2 GHG emissions 46.2% by 2030 from a 2019 base year
Reduce absolute scope 3 GHG emissions from purchased goods and services, business travel, and use of sold products 27.5% within the same timeframe

Long Term Rarget (2050)

Reduce absolute scope 1, 2 and 3 GHG emissions 90% by 2050 from a 2019 base year

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Climate is a shared challenge

As a founding signatory to the Glasgow Declaration, and signatories to Tourism Declares a Climate Emergency, we are committed to working together with our industry to find solutions to the climate crisis. Read our declaration of a climate emergency and learn more about our efforts here.

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MAKE TRAVEL MATTER®

There are plenty of things we can all do while travelling to contribute to sustainable tourism practices. We’ve developed a series of tours that each include a signature MAKE TRAVEL MATTER® Experience, allowing our guests to see and understand firsthand the important work we support and its impact.

What is a MAKE TRAVEL MATTER® Experience?

These experiences have been selected based on the social and environmental impact they have on their communities and those who experience them.

By choosing to travel on an AAT Kings journey that includes a MAKE TRAVEL MATTER® Experience, you can be assured that you will be contributing in a meaningful way to the people and places you visit. Each MAKE TRAVEL MATTER® Experience is assessed against a robust set of criteria using a proprietary assessment tool endorsed by industry experts and developed exclusively for The Travel Corporation’s (TTC) family of brands.

As our guest, you’ll be assured that your on-trip experience will have a positive impact, and will encourage the greatest community benefit.

Nature & Wildlife

Immersive Journeys

Culinary Experiences

Active Adventures

Coastal & Aquatic

Art & Museums

Urban Culture

Bush & Outback