How We Tread Right (HWTR) is The Travel Corporation’s (TTC) new five-year sustainability strategy, which sets the mandate on sustainability at AAT Kings and our sister travel companies. Our strategy is based on 11 measurable goals developed to address AAT Kings’ impact on Planet, People, and Wildlife. These goals, anchored to the United Nations’ Global Goals.
Learn more about how choosing AAT Kings means choosing a travel company that puts sustainability and the planet at the core of everything we do.
Travel is a gift. It opens our eyes to unique cultures and the spellbinding beauty of the natural world. But with this gift comes a responsibility – to protect the world as we know it.
AAT Kings partner with The TreadRight Foundation, a not-for-profit organisation focused on promoting sustainable tourism. As a joint initiative between The Travel Corporation’s family of brands, the TreadRight mission is clear; to have a positive impact on the people and communities we visit, to protect wildlife and marine life, and to care for the planet we call home.
When you holiday with AAT Kings, our pledge to Make Travel Matter is our commitment to protect the people and wildlife we interact with and the planet we share. Our itineraries include a range of experiences that are sustainable, culturally sensitive and help to fund local projects that benefit People, Planet and Wildlife.
Sustainability and conservation by targeting climate change, sustainable food production and responsible consumption through carbon management, renewable energy, the food cycle, waste reduction, and the elimination of single-use plastics.
Community support and cultural preservation by targeting overtourism through the inclusion of new Make Travel Matter experiences, the creation of a standalone strategy to encourage greater diversity and inclusion at AAT Kings, and our global give-back efforts.
Conservation and protection by targeting animal welfare and conservation, and ethical wildlife experiences through TreadRight’s Animal Welfare Policy.
MAKE TRAVEL MATTER EXPERIENCES
AAT Kings has committed to implementing Make Travel Matter Experiences (MTM) into our incredible trips and itineraries. As a company of travel lovers, we know what makes an impactful travel experience that benefits the places we explore – but we wanted our community of travellers to be sure. So, we created an online tool to help us measure the positive impact Make Travel Matter Experiences have on the traveler and communities we explore.
Our proprietary assessment tool, developed by our TreadRight team and endorsed by industry experts, is exclusive to AAT Kings and our sister brands. When you choose an MTM Experience you can be certain you are directly advancing global efforts to achieve the United Nations Global Goals.
We will soon be introducing Make Travel Matter logos on our tour pages to indicate which experiences fall under this category.
OUR CARBON FOOTPRINT
At AAT Kings we are conscious of our carbon footprint and have made a commitment to achieve carbon neutrality by 2030 or sooner. To achieve this, we are measuring the emissions associated with our owned offices and properties, as well as those associated with our business air travel, and waste and water use. We have in place a carbon management plan to drawdown our direct emissions before offsetting unavoidable emissions with high-quality, verified carbon offsets. We will drawdown our emissions through clean energy, low-emission transportation, conservation and through the support of emerging low-impact technologies.
AAT Kings is in the process of measuring the carbon footprint of our trips with the goal of offsetting these trips in future years. Stay tuned for more!
AAT Kings has partnered with leading offset provider South Pole to offset our business, allowing us to offset what we cannot reduce. You too can purchase carbon offsets to cancel out the emissions produced by your travels. South Pole has 700+ high quality, and verifiable offset projects to choose from around the world.
Over 2,971 koalas helped
Australia Zoo Wildlife Warriors
Thanks to AAT Kings and the TreadRight Foundation, the Australia Zoo Wildlife Hospital has treated over 2,971 koalas since 2014. As Australia’s busiest koala hospital, the facility is at the forefront of koala research and conservation.
Despite being one of Australia’s most iconic animals, the koala is under severe threat in the wild
Through sponsoring the AAT Kings Trauma Treatment Ward at the Wildlife Hospital, the TreadRight Foundation directly helps up to 13 koalas in recovery at any one time
We're proud to be associated with the contribution made by our parent company, The Travel Corporation (TTC), to the NSW Rural Fire Service – a donation of $100K, which was made in December 2019. The danger they put themselves in on a daily basis to protect the community and its surrounding area is heroic. Our hearts go out to the loss of life, property, wildlife and nature from Australia’s bushfire tragedy. Funds go towards technology and necessities such as radios, floodlights, GPS for the trucks, maintenance, fuel, food and training.