AAT Kings Cares

Our Commitment

We’re captivated by the places we visit, from the rugged, crimson sands of Australia’s outback deserts to the verdant forests and inky depths of New Zealand’s fjords and valleys. Our passion for our lands, their people and wildlife is part of what makes each AAT Kings experience unique, and is why we work with partners who share our vision for making travel matter, now and in the future. When you travel with AAT Kings and any of our sister brands you can be assured that you are choosing to travel with a company that puts sustainability and the planet at the core of everything we do.

The TreadRight Foundation was founded over a decade ago as a joint initiative between The Travel Corporation’s (TTC) family of brands with a mission to ensure our trips have a positive impact, and AAT Kings is proud to be a founding member.

Community support Maruku Arts


Community support and cultural preservation by targeting overtourism through the inclusion of new Make Travel Matter experiences, the creation of a standalone strategy to encourage greater diversity and inclusion at AAT Kings, and our global give-back efforts.

elimination of single-use plastics


Sustainability and conservation by targeting climate change, sustainable food production and responsible consumption through carbon management, renewable energy, the food cycle, waste reduction, and the elimination of single-use plastics.

animal welfare ethical wildlife experiences - Koala


Conservation and protection by targeting animal welfare and conservation, and ethical wildlife experiences through TreadRight’s Animal Welfare Policy.

TreadRight Ambassadors

The TreadRight Foundation works together with three dedicated women who are storytellers and activists with a strong belief in people, planet, and wildlife and help us to further our goal to MAKE TRAVEL MATTER®

TREADRIGHT Sarain Fox Play

Sarain Fox

People Ambassador

Sarain is a storyteller who is dedicated to amplifying the voices of her Indigenous community. She works with the Manitobah Mukluks Storyboot School to preserve culture and stories.

TREADRIGHT Celine Cousteau Play

Celine Cousteau

Planet Ambassador

Celine has travelled the world working to help communicate stories that connect humans and the environment, and she is a passionate spokesperson for sustainability.

TREADRIGHT Ami Vitale Play

Ami Vitale

Wildlife Ambassador

Ami is an award-winning National Geographic photographer, filmmaker and writer who has contributed significantly to wildlife conservation.

In partnership with the TreadRight Foundation, we have supported more than 55 sustainable tourism projects worldwide which seek to protect wildlife and marine life and have a positive impact on the people and communities we visit. Each tourism project we support is assessed based on its impact on each of the TreadRight pillars of people, planet and wildlife, underpinned by the United Nations Sustainable Development Goals, which combine to form the basis for our five-year sustainability strategy, How We Tread Right (HWTR).

AAT Kings supports the following TreadRight Foundation Projects

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Kiwi Conservation with the National Kiwi Hatchery

Since 1995 Rainbow Springs Nature Park in Rotorua on New Zealand’s North Island has provided vital support to vulnerable populations of the flightless Kiwi bird, a beloved national species. The species is under threat from predators and their ground nests lack adequate protection, causing their population to decline each year. To date the National Kiwi Hatchery at Rainbow Springs has hatched more than 2,000 eggs, providing a safe environment for birds to hatch, releasing them into ideal habitats in the wild so that they can continue to reproduce. You can visit the Hatchery to learn more about the vital work they are doing to ensure the survival of the species, with less than 70,000 kiwis left in the wild.

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Save the Tasmanian Devil

In some areas, more than 80% of the Tasmanian Devil population has been wiped out by Devil Facial Tumour Disease (DFTD) which continue to spread through wild populations in Tasmania. In conjunction with the TreadRight Foundation, AAT Kings support the work done at the University of Tasmania to develop a vaccine to ensure the population of Tasmanian devils can thrive disease-free in the wild. Guests travelling on selected Tasmanian tours can spend time observing the nocturnal behaviour of the Tasmanian Devil and learn more about these fascinating creatures with our Devils After Dark experience.

How We Tread Right (HWTR)

How we Tread Right is The Travel Corporation’s new five-year sustainability strategy which seeks to address the environmental and social impacts of TTC’s family of brands and support sustainable tourism initiatives all over the world to ensure that travel has a positive impact on our planet, the people and communities we visit and the diverse wildlife we encounter. The 11 goals at the heart of this strategy are anchored to the United Nations Global Goals for Sustainable Development, and were development in consultation with over 30 TTC brand and business leaders.

Goal 1
Climate Change

Achieve carbon neutrality by 2030 or sooner

Goal 2
Climate Change

Source 50% of our electricity from renewable sources by 2025

Goal 3
Sustainable Food Production

Reduce food waste by 50% across all hotels and ships by 2025

Goal 4
Sustainable Food Production

Increase use of local & organic food products by our supply chain by 2025

Goal 5
Responsible Consumption

Reduce printed brochures by 50% by 2025

Goal 6
Responsible Consumption

Eliminate as many unnecessary single-use plastics from our operations and itineraries by 2022

Goal 7

Include at least 1 Make Travel Matter Experience on 50% of TTC itineraries by 2025

Goal 8

Achieve a 20% increase of itineraries visiting developing regions for select specialist brands by 2025

Goal 9
Our Culture

Increase employee and market sentiment regarding diversity and inclusion across our brands

Goal 10
Our Culture

Complete 30,000 volunteer hours by 2025

Goal 11
Animal Welfare

Achieve carbon neutrality by 2030 or sooner



There are plenty of things we can all do while travelling to contribute to sustainable tourism practices. We’ve developed a series of tours that each include a signature MAKE TRAVEL MATTER® Experience, allowing our guests to see and understand firsthand the important work we support and its impact.


What is a MAKE TRAVEL MATTER® Experience?

These experiences have been selected based on the social and environmental impact they have on their communities and those who experience them.

By choosing to travel on an AAT Kings journey that includes a MAKE TRAVEL MATTER® Experience, you can be assured that you will be contributing in a meaningful way to the people and places you visit. Each MAKE TRAVEL MATTER® Experience is assessed against a robust set of criteria using a proprietary assessment tool endorsed by industry experts and developed exclusively for The Travel Corporation’s (TTC) family of brands.

As our guest, you’ll be assured that your on-trip experience will have a positive impact, and will encourage the greatest community benefit.

Climate Action Plan

Goals #1 and #2 of our sustainability strategy, How We Tread Right (HWTR) respectively commit to becoming carbon neutral by 2030 or sooner, and to ensuring that 50% of our electricity is secured from renewable sources by 2025.

Read our climate emergency declaration


To ensure we are successful, we’ve built a Climate Action Plan. Our five-point plan will help us manage the carbon footprint of our business and trips, and prioritises reducing and removing emissions ahead of offsetting. In addition, we commit to learning and adapting as technology and innovation help us in our transition to a low-carbon business.  Our plan builds on progress made to date and evaluates how we become a part of the global effort to reach net-zero emissions by mid-century, as outlined by the International Panel on Climate Change. 

Beginning in 2022, all our offices and employee air business travel will be offset as part of our Climate Action Plan. In partnership with our carbon offset provider, South Pole, we will compensate these emissions by investing in a verified forest conservation offset project in Victoria, Australia.



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Animal Welfare Policy

AAT Kings is committed to only offering ethical wildlife experiences on our trips guided by TreadRight’s Animal Welfare Policy to support a tourism industry free of animal cruelty. The policy is based on the Five Domains of Animal Welfare and you can read more about the policy here.



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